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36th Annual Viva la Vida Parade & Festival

October 26, 2019 @ 12:00 pm - 6:00 pm

36th Annual Viva la Vida Parade & Festival

Mexic-Arte Museum’s 36th Annual Viva La Vida Festival & Parade Presented by Austin Convention Center is Austin’s largest and longest-running Día de los Muertos (Day of the Dead) festival. The festival features a Grand Procession, the Education Pavilion with hands-on art activities and artist demos, and a celebration with traditional foods, local artist and retail booths, a low-rider exhibition, live music and performances throughout the day. Admission is FREE!

Parade details:
Parade Staging: 10:00am
Parade Launch: 12:00pm
Parade End: 1:00pm
Parade Components: Borderlands, Pre Columbian, Mexico Lindo y Las Americas, Chicanx – Si Se Puede!, and Austin Weird
Route: The parade will gather on 6th Street between 1-35 Southbound Frontage Rd and Red River St, traveling west on 6th St to the festival location at 4th St. & Congress.

Festival details:
Street Location: 4th Street between Colorado St. & Brazos St.
Time: 12:00pm – 6:00pm
Featuring: Live music, costume contest, Austin Lowriding Exhibition & showcase, Muertos Mercado, food trucks, and more!

Education activities at Mariposa Plaza:
Location: Frost Bank Tower Plaza
401 Congress Avenue, Austin, TX, 78701
Time: 12:00pm – 6:00pm

Education Activities at Mariposa Makers Plaza include Marigold flower crown making, Monarch Butterfly Mask making, decorating paper sugar skulls, coloring ofrendas, and more!

Muertos Mercado
Viva la Vida features over 20 Dia de los Muertos inspired artists, artisans, vendors, and makers! Visit the Muertos Mercado for the perfect addition to your Dia de Los Muertos altar or the perfect gift for a friend.

Lowrider Lane:

Lowrider Exhibition by Austin Lowriding
Austin Lowriding presents lowriders, bikes, chrome, and hydraulics with fifteen of Austin’s finest rides. See them in action during the parade and get a closer look at the details at the exhibition!

Tejano Legends and Freestyle Showcase
by Austin Lowriding + Latin Freestyle Records Music Lineup:

DJ Acuario
Danza Azteca Guadalupana de Austin Tx
Roy Lozano’s Ballet Folklorico de Texas
Costume Contest
Ricardo Cabrera
Brianna Nicole
Liz Garcia
Libra Dance Ballet
Vanessa del Fierro & The Panchos
DJ Acuario

Don’t forget about our current exhibition:
Dia de los Muertos & Community Altars
Location: Mexic-Arte Museum, 419 Congress Avenue, Austin, TX, 78701
Time: 10:00am – 6:00pm
Admission: $7 for Exhibitions only

Day of the Dead is an important Latin American tradition that takes place on November 1st and 2nd. It is a time when friends and family gather to honor and remember loved ones – not through mourning, but through celebration! The origins trace back to the pre-Columbian era when death was viewed as a transformation or continuation of life. This ancient belief evolved into the modern tradition of commemorating loved ones with altars decorated with sugar skulls, flowers, photographs, favorite foods and memorabilia of the deceased. Family and friends share stories and memories, sing songs, and play music. In Austin, Mexic-Arte Museum has continued some of these traditions, transformed others, and created new expressions to produce today’s Viva La Vida Fest!


October 26, 2019
12:00 pm - 6:00 pm
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Mexic-Arte Museum
419 Congress Ave
Austin, TX 78701 United States
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